SEO Consultant

All too often we hear of companies spending thousands of dollars on SEO consultants only to discover a negligible difference in search engine rankings. The problem is that these companies are pay for SEO experts or SEO consulting services and not an for an actual SEO consultant.

An SEO consultant has a number of unique characteristics that distinguish them from their SEO expert counterparts. Falling victim to self-proclaimed SEO consultants is a common mistake. Managing your expectations is a simple way to decide whether a potential SEO consultant is able to deliver on their promise and meet your demands. Due to the fact that most organizations outsource their SEO efforts, you are responsible for finding a reliable, honest and knowledgeable SEO consultant that will deliver real, measurable results.

• 10 years or more of experience in web design
• 5 years of or more of experience in search engine optimization
• Intricate knowledge of search engines like Google, Yahoo and Bing
• Familiarity with ALL aspects of search engine optimization
• No dependence on a large team for execution and implementation
• Committed to continuous learning both online and off
• Up to date with all current events, developments, programming languages and optimization trends and changes
• Delivery of meaningful explanations to new or existing concepts
• Honest, objective feedback and analyses of your website and its search engine optimization level
• Over deliver on value in a short period of time
• Understanding of your business and the business world

• Rely on a team of professionals to carry out the tasks they are unable to perform
• Channel you into their 'sales funnel' by recommending elaborate, labor-intensive techniques designed to extract healthy monthly fees
• Convince you and your employees that SEO tactics are too complicated for them to comprehend

The biggest difference between an SEO expert and an SEO consultant is their level of business knowledge. Consultants are already experts and professionals- simply focused on providing the information and insights essential to the optimization decision-making process. Their expertise and understanding of your particular business and industry is instrumental in helping your business grow both online and off. Many consultants make recommendations outside the scope of web design and search engine optimization. SEO consultants understand that your business is more than just a website and help you explore new ideas and avenues by suggesting proven practices and methodologies.