Stuffing keywords into title tags is fairly common. People believe it is necessary to cram in as many keywords and keyphrases as is humanly possible. While having relevant keywords in your title is effective, it’s far less effective than good ad copy.

Ad Copy

Advertisement copy or copywriting is the process of using words to describe or promote a product, service, event, organization, person- you get the idea. You use ad copy on your site for branding and marketing purposes.

More Valuable Than Over-Keywording

There is a trade-off between cramming keywords and carefully-tested ad copy. Over time, and with patience, you will learn that high-quality ad copy will attract and convert more customers than a web page with keyword-stuffed title tags.

Page Title Examples

Here are three sample search engine results from Google. Which do you think will attract and convert better?

Car Rental, Queens Car Rental, Rent A Car, Car Rental Company, Queens Car Rent
Car Rental Service Queens| Rent A Car In Queens | Queens Car Renting
Queens Car Rental – Free Pickup And Dropoff

Which title stands out? Not the first two- they cater to robots. The ad copy in the third title stands out and likely converts much higher than the first two.

Get Over It

It’s far more beneficial to reserve your title tags for precious ad copy like slogans or company policies than it is to cater to search engine robots. Don’t panic because you have 3 less ‘primary’ keywords in your title tag, instead rejoice because you’ve just improved conversion. Besides, as long as your content reflects all your primary, secondary and long-tail keywords, there’s no need to worry about maximizing title tags for keyword purposes. A page title is the first line of text humans read before deciding whether or not to click.